A marketing research service for improving customer experiences and business ROI
- Find Missed Opportunities
- Guide Action to Fix Them
- Monitor Brand Performance as Lived Experience
“I think this is good. It's something that needs to be done. The Latino market is very big here in the USA, and sometimes they don't have enough emphasis, or there aren't enough resources for people who only speak Spanish.“
(Female, 35 years old, bicultural, Central American heritage, Los Angeles, CA)
A New Paradigm That Combines:
Within Standard Dimensions, we can hone in on a brand's specific category, personality and digital footprint:
- Websites (device info gathered)
- Customer service interactions where appropriate
- Language clarity
- Promotions & prices
- Follow-up communications
- Influencers where appropriate
- Social media where appropriate
- Online advertising where appropriate
- Purchase, shipping and delivery experiences where appropriate
- Cultural cues (music, colors, images, etc.)
- Translation choices (can be problematic)
“Well, I'm a fanatic for buying online. I buy practically everything online except food, because I like going to the supermarket. It's easy to compare prices, and you can see different options. It seems to me that if more websites had Spanish translations, more people would do the same.“
(Male, 35 years old, unacculturated, Mexican heritage, Houston, TX)
Decades of Hispanic Market Research Experience Culminate in a New Service
A Marketing Scorecard Built for Today's Digital Landscape
Garcia Research is a firm with more than three decades of US Hispanic research experience that is determined to get a handle on our brave new world. The result is a fusion of experience, technology and cultural sensitivity to help brands find new opportunities in the contemporary world: the Marketing Access Scorecard.
This is a digital audit service created to help anyone interested in communicating with the Hispanic market build relationships and stronger brands.
Scalable and adaptable to help brands build relationships and monitor perceptions at a specific moment or on an ongoing basis.
Empower your brand leadership with the actions they can deploy to drive brand growth.
Identify What Needs Changing
MĀS pinpoints the specific issues across websites, service interactions, promotions and communications that cause Spanish-preferring consumers to disengage — and shows what to change first.
AI Infrastructure & Speed
MĀS uses AI to gather data and generate reports at scale, delivering structured findings faster so brands can act while insights are still current.
Humanity Driven
MĀS goes beyond the data with real people: culture, emotion and personal experiences captured through mystery shopping and focus groups reveal how your brand is truly lived.
Discover the Customer Experience Gaps You Can't See
Measure how effectively your brand connects with diverse consumers.